Branding Projects

Branding is my favorite area of design because it combines the two things I love most: graphic design and helping small businesses succeed. Each brand in this portfolio was strategically created to reflect a business's unique personality, values, and goals while building a strong connection with its target audience. Through thoughtful brand strategy, visual identity design, typography, color selection, and supporting assets, I help transform ideas into cohesive brands that are both beautiful and purposeful.

Once Upon a Muse Photography is a storytelling-focused photography brand inspired by romance, nostalgia, and cinematic imagery. The goal of this project was to create a distinctive visual identity that reflected the photographer's artistic style while establishing a cohesive and memorable brand presence.

Drawing inspiration from vintage keepsakes, love stories, and meaningful connections, I developed a complete brand identity featuring a custom logo suite, illustrated brand elements, color palette, typography system, and social media rebrand carousel. Every design decision was made to support the brand's mission of preserving stories and emotions through photography, creating a visual experience that feels both timeless and deeply personal.

Once Upon a Muse Photography

Hello 30 Media

Hello 30 Media is a social media management brand serving coaches, therapists, wellness professionals, and beauty businesses. The goal of this project was to create a bold, feminine identity that reflected the brand's energetic personality while positioning it as a trusted and approachable partner. The challenge was creating a brand that felt both professional and personable in a highly competitive industry.

To bring this vision to life, I developed a complete visual identity centered around the idea of a "social media bestie." Through vibrant colors, elegant typography, custom illustrations, and a flexible logo suite, I created a cohesive brand system that communicates confidence, authenticity, and connection. The overlapping letterforms within the logo were intentionally designed to symbolize partnership, support, and the collaborative relationships Hello 30 Media builds with its clients.

Little Growers

Little Growers is a concept brand created for an early intervention and child development business dedicated to helping children build confidence, independence, and foundational skills through supportive, play-based learning. The challenge was creating a brand that felt fun and approachable for children while also communicating trust, professionalism, and care to parents.

To achieve this, I developed a bright, playful identity centered around a sprouting seed icon that symbolizes growth, learning, and potential. Vibrant colors, friendly typography, and cheerful visual elements work together to create a welcoming, yet grounding, brand experience that reflects the organization's nurturing mission and commitment to helping little ones thrive.

The Fountain of Chaos is an operations and systems consulting business that helps healthcare founders and service-based business owners create structure, streamline workflows, and reduce operational overwhelm. The challenge was creating a brand identity that communicated trust, professionalism, and competence without feeling overly corporate or intimidating, while appealing to leaders working in complex, highly regulated industries.

To solve this, I developed a strategic visual identity centered around the idea of transforming chaos into clarity. The brand features a custom fountain pen nib icon symbolizing precision, guidance, and thoughtful systems design, paired with clean typography and a refined palette of deep blues, muted golds, and soft neutrals. Together, these elements create a calm, structured, and dependable brand presence that reflects the client's mission of bringing order and confidence to growing businesses.